An AI conversation email for parents at Tesco Mobile

For Tesco Mobile, I built an email aimed at parents with the goal of helping them start a conversation about their children's use of AI. The majority of the email consisted of existing blocks from the master template, which I slightly modified to align perfectly with the design. The final block required some extra attention. I rebuilt that block to ensure the design was completely correct. I created the tips block, in which parents received advice by age category on how to talk to their child about AI, entirely from scratch, because such a component did not exist before.

The entire process ran efficiently and without technical challenges. The structure was set up quickly, the content worked immediately as intended and the email felt logical and well-organized right away.

This project was completed as an front-end developer at Merkle, for their client Tesco Mobile.