The updated master template for Hollandsnieuwe

Together with a colleague, I worked for Hollandsnieuwe on the new master template that was deployed for all email communication starting in late 2025. Because Hollandsnieuwe was renewing its entire corporate identity, the email environment also had to reflect that fresh, modern look. An external design agency provided the new design and together with my colleague, I translated it into a flexible and future-proof master template. We introduced new techniques for buttons and various components, among other things, ensuring the template was ready for the coming years.

The build went smoothly, although outlook.com and the new Outlook presented an interesting challenge. Both clients displayed the mobile version on the desktop. By applying a targeted Outlook hack, I managed to get the desktop view back in place properly. The result is a robust master template that fully aligns with the new corporate identity and has since formed the basis for all Hollandsnieuwe email communication.

This project was completed as an front-end developer at Merkle, for their client Hollandsnieuwe.