Christmas magic in the inbox of Albert Heijn Belgium
I built a festive email for Albert Heijn Belgium's Christmas campaign. The design featured beautiful gold-colored text with a color gradient. However, this was not ideal for email clients that cannot handle it, such as Outlook. To maintain that look without triggering spam filters, I used smart combinations of optimized images so that the style remained intact.
The result worked well in all major email clients and was enthusiastically received by both the client and their Belgian audience. The client was particularly pleased with how closely the final email stayed to the original design, while everything functioned technically.
Skills:
Cross‑Client E-mail Testing Image Optimization ESP integration Problem‑Solving Attention to Detail Outlook TroubleshootingThis project was completed as an front-end developer at Merkle, for their client Albert Heijn Belgium.